We build websites and the online presence to help promote large-scale live events. These can be national and international tours, or recurring fairs and festivals.
Multi-date tours, month-long fairs, recurring events: they often mean redundant processes, doubling of content, slow response times, outdated information. Yet, user-facing websites still need to be clear, calm, and to the point: conversion. We avoid many of these complexities by working from one code base. This way, all the websites are consistent and processes efficient, saving our clients significant time, costs and nerves.
Overall digital strategy.
Our speciality is to ensure that websites, software, marketing are all pulling in the same direction. We do this by being the central contact point for everyone involved. That’s how we connect the dots.
Websites are meant to look beautiful, stripped down, organised so that the user can find information easily and be led through to conversion in a few steps. But underneath it all there are the complexities of large events: many stakeholders and service providers; the logistics of several domains, servers, apps; talent, entertainers and their management. We understand all this. We know that a website is not just an IT project, not just words and pictures and code. It’s your most valuable communication tool.
WordPress & Avada Framework.
We build all our clients’ websites using WordPress and the Avada Framework. We could bore you with statistics: that about 30% of all sites use WordPress, or 400,000 websites are powered by the Avada Framework. We could tell you that virtually all modern brands and creative agencies use it, too, from the New York Times and Reuters, via Sony, Samsung and Porsche, to Disney and Beyoncé. We could (and will be happy to) tell you in detail how it works, that it’s open-source, and has built-in features, option-panels, modules, apps. But the bottom line is this: it’s the best and most versatile system there is. It allows us to build streamlined, sleek and future-proof websites that work for both our clients and their audience.
Fully customisable, sophisticated, easy to manage.
We build websites with both sides in mind: the online user, on the one hand, who wants to find out information or buy a ticket on an uncluttered, beautiful and easy platform. And the client, on the other hand, who wants to manage the processes without hassle, upload and update content themselves, have data, analysis and reports about their customers. That’s our expertise.
Events management integration.
We have integrated a number of Database Management Systems within WordPress. These frameworks make it easy for event staff to manage content, publish it across several websites at once – all from their desktop, tablet or smartphone.
Because we manage the logistics for our clients, we host the websites, monitor traffic and bandwidth so they don’t crash, and we look after the online security, sensitive data and privacy.
Our expertise and experience has attracted ThemeFusion’s attention, who produce the Avada Framework. Not only did they ask us to design, develop and produce a series of sample websites included in their core product. They also awarded us their gold standard endorsement, “Fusion Partnership” — we’re the only agency in the world to have it. We don’t say this to brag. This strong relationship means we always get the best new software for our clients.
Websites should be functional and easy to use. But we appreciate that they are mainly marketing tools and we want our clients’ websites to have a real impact. That’s why we align them with the overall marketing strategy, carefully listening to all the involved departments, so that communication is not a hurdle but a benefit. That’s how we connect the dots.
Social media campaigns.
Large events and multi-date tours live on brand consistency. We design social media strategies based on that idea and turn them into simple action plans: entertaining content, shareable moments; not aggressive sales pitches. This way we grow engaged and excited audiences who can’t wait to be there. It shows in the ticket sales.
We set up, grow and target mailing lists for effective email marketing campaigns. That’s logistics, segments, templates. But it’s also converting website visitors and social media followers into more engaged leads.
SEO and conversion.
In our experience, on-site SEO yields much better results than off-site attempts. We control that. It’s our focus. And we know the ins and outs of WordPress SEO. Our optimisation process is collaborative, iterative, measured and fine-tuned. Because we believe in marginal gains, in reaching for every little bit. It takes all the dots to complete the big picture.
Data analysis and reporting.
We monitor and analyse, nerdily, every aspect of visitor behaviour: origin, time spent, conversion rate, causes and effects, trends. Then we test various theories to improve the marketing campaign. There’s only one thing we love more than data: results.