There are only so many marketing hours in a day. Like many businesses, you’ve probably chosen the most relevant one, two or even three social media networks to promote your wares and your brand. If you’re just starting out on social media, it’s important to know exactly how to verify your accounts and get that magic little blue tick.

Why does the blue tick matter? It tells people that you’re an influencer in your sector, industry or field, and it helps you stand out from the rest, both worth having in a super-crowded landscape. Verification often comes with additional special features to support even wider influence and better visibility. Here’s what you need to know for account verification on Facebook, Twitter and Instagram.

Social media account verification on Facebook

There are three types of Facebook verification, each different. There’s one for your profile, one for personal pages and another for business pages.

Facebook page verification

Facebook page verification is simple enough at face value, but there are a few key things to do to beforehand to maximise your chances of success. Your page must be complete, include a profile and cover photo, and should prove you’re using it regularly, with frequent posts and evidence of audience engagement. It can also help to spend some money on advertising the page so Facebook knows for sure it’s legitimate. Your page category also matters. Facebook says it is happy to verify pages about ‘people, sports, media, entertainment, and government’. If you don’t fall into any of those categories, try setting the page category to ‘Public Figure’ and you might succeed. Once you’re fully prepared, this is how you verify your page:

  • Find the ‘Request a Verified Badge’ form and choose the page you want verified, including a link to your business website
  • Grab some official ID, which you’ll need to upload to Facebook
  • Be patient – it can take the network a few weeks to handle requests

Facebook profile verification

Facebook profile verification is much the same. While you don’t need to choose a category for your profile, you do need to apply the same eligibility guidelines. All you’re doing us using a different form.

Facebook business page verification

Facebook business page verification is relatively simple, too. First ensure the page includes a proper profile and cover photo, and that you have ‘admin’ access to it. Then all you do is:

  • Click settings/general/page verification, press ‘Verify this Page’ then ‘Get Started’
  • Add your listed phone number, country and language
  • Press ‘Call Me Now’ to request a callback with your verification code
  • Enter the verification code and click ‘Continue’ – Verification should take a few days

Alternatively, you can use an official business document for verification, by clicking ‘Verify this page with documents instead’. The document has to include your business name, address and phone number and can be a utility bill, certificate of formation, articles of incorporation, tax or tax exemption documents. The tricky thing is, the document must also include an ‘official seal or watermark’.

How to get a Twitter social media account verified

The Twitter account verification process has been confusing people for years. Some users have had a blue tick given to them for no discernible reason. But recently the network has tidied up their act and simplified things. Now there’s a form to fill in. Twitter says they will “approve account types maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”, and that covers an awful lot of businesses. If that’s you, here are the steps you need to take:

  • Note down a verified phone number and email address, both clearly associated with your account
  • Include a bio, profile, header photo, birthday and associated website, and set your Tweets as ‘public’
  • Check out the network’s ‘request to verify an account’ article for tips to help you succeed – you’ll find it here
  • Log into Twitter and complete the verification form
  • Wait for Twitter to get back to you – it usually takes around 7 days

About verifying an Instagram social media account

Instagram won’t let you actually request verification, but it automatically verifies accounts that fit the bill. They say that at the moment they only hand out the blue tick to public figures, celebrities and brands because, in their words, “accounts representing well-known figures and brands… have a high likelihood of being impersonated. We want to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.”

You’re verified – Now what?

Now the work begins – you’re ready to go take your social media marketing to the next level. If you still need ideas, have a look at some of our partnerships and how they have used social media to help promote their success.