We love Avada, the WordPress theme framework that has revolutionised our website design. And it’s a whole lot more than a mere set of tools and resources to help us build snazzy looking websites. In our experience it’s a powerful tool for designing sites that look beautiful and work perfectly.
We bring it into play for our clients, creating potent messaging for memorable brands. We’re lucky enough to work in an exclusive partnership with ThemeFusion on a daily basis, alongside their team. Here’s what we have learned working alongside Avada’s WordPress developers?
WHY START FROM SCRATCH?
Thanks to the Avada team, we know that unique looks and functionality don’t mean constantly reinventing the wheel. Avada provides us with the ability to build sites in practically any style, for any purpose, which means we don’t waste your time and budget starting the web design process from scratch, from raw code upwards, something that’s rarely a good use of a client’s budget. It’s much more important for us to understand a client’s business and the context it operates in, and use our time delivering directly into those business needs.
EXCELLENCE NEVER STANDS STILL
Avada is never ‘finished’. The team is constantly tweaking it in response to everything from new online security threats to web design trends, new tech to changes in the overall e-commerce scene. They do this with hundreds of thousands active users, testing and refining the WordPress Theme Framework on a daily basis. It’s the only way to work when the internet changes as fast as it currently does.
Avada is a framework that evolves along with the internet itself and the habits and preferences of the people who use it. With ambitious plans in place for the next two years, the system Avada taps into refines and improves like no other in WordPress.
EVERY PROBLEM IS AN OPPORTUNITY
Most theme developers focus on sales and treat support as an afterthought. The people at ThemeFusion see support as the cornerstone of their success, the foundation from which everything else stems. In their – and out – experience, a clever combination of swift response times and listening carefully to recurring feature requests – and emerging bugs – means they get a constant stream of vital feedback from more than a quarter of a million users. Which they respond to with innovative new features designed to resolve the issues. It’s a great way to work, and it makes a whole lot of sense.
FIERCELY COMPETITIVE – THEMEFUSION NEVER SIT ON THEIR LAURELS
Nobody has a right to hold onto the title of ‘best in the world’. Everyone wants to beat you. It’s ThemeFusion’s job to lead from the front, which they do through hard work, innovation and a commitment to the solid core values they started with. In such a competitive marketplace their success is no coincidence. Watching them in action has changed our own practices and procedures, and made our offering to clients all the more focused.
REMOTE TEAMS WORK PERFECTLY IN TODAY’S HYPER-CONNECTED WORLD
The people involved with ThemeFusion work remotely, something that’s perfectly possible in today’s super-connected world. Luke Beck their founder is based in the US, and in our experience the whole comms thing works like a dream. It’s a model we’ve tried, tested and found to be excellent, both for us and our clients. It’s an increasingly small world and most businesses face the same challenges, regardless of their context. We enjoy working as part of a remote team and actively work with clients across the globe.
WE’RE LUCKY TO BE ABLE TO WORK WITH ANYONE, ANYWHERE IN THE WORLD
Thanks to having one common language – Avada – we fulfill an all-important role: focusing on helping businesses grow while meeting the needs of their teams and owners. It’s thrilling being able to play a small but essential part in shaping something so exciting, so popular and so appropriate for today’s business landscape, right at the cutting edge of such an exciting industry.