Broadcasters and production companies often ask us to be involved in the promotion of a new, one-off project running for a fixed time. More often than not, this is because we have an established relationship with talent in the production – and talent-driven promotions are what we do best.

For us and for our clients, this is part of the long-term partnership we have and very much part of the wider strategy. Even when the particular project is only for a fixed time.