With tours and live events, hype is nothing without ticket sales. We devise digital marketing strategies that promote, build audiences, and lead users to booking their ticket. We get bums on seats
Fill the house
The wrong strategy will fire on all channels and blindly squander advertising budgets. Money doesn’t buy you a full house. It’s about quality over quantity, talking to people in the right place at the right time.
We build a digital marketing strategy that delivers through the channels that perform best (social media, mailing lists, websites). Using data analysis and technical elements such as geo-localisation and user targeting, we drum up noise only where it needs to be to prevent fatigue elsewhere.
Live tours have enough complex logistics: marketing can be simpler. We connect into existing structures and ensure that all involved parties – from promoters to agents, managers, press, PR and, of course, yourself – know what’s going on. One clear strategy, one coordinated delivery, one clear goal. #SoldOut
As the talent, you are the driving force and inevitably need to be involved. However, we aim to use your time wisely: knowing exactly what we need, we squeeze the most out of a little. You focus on the stage – leave those seats to the team.
‘I always have a lingering sense that without Mass Impressions, I’d just be playing to an empty room’