Ever since 2011, we’ve managed Frankie’s website, handled his mailing list and offered strategic input for his social media activity. All his channels have served to successfully promote his projects: The Last Days of Sodom live tour and subsequent DVD, two bestselling books (Work! Consume! Die! and Scotland’s Jesus: The Only Officially Non-Racist Comedian), television programmes such as Frankie Boyle’s New World Order and Frankie Boyle Goes to Russia (ahead of the World Cup), and his podcast series with the Canadian comedian Glenn Wool, Freestyle.
Frankie’s latest project – the eight-volume Prometheus – is one that uses various channels and audiences, which means an adaptive digital marketing strategy is required. Volume One was a recorded stand-up for podcast, Volume Two an audiobook. We prepared, launched and marketed both volumes and helped them fly to the top of the UK iTunes charts. Frankie is currently on Volume Three, which will see him return to the live stage.