Comedian, writer, actor, unique personality: a versatile talent who shot to fame. We’ve been there from the start and do far more than social media and digital marketing. We’re part of Jack’s entourage.

Jack Whitehall, by now, needs no introduction (and we like to think that we’ve contributed to that). But we’ve known Jack since his very first steps on the stage at the Edinburgh Fringe in 2007, where he won the Charlie Hartill Special Reserve Competition and the Amused Moose Laugh Off. After that, Jack went from award to award, from small stages to sold-out arenas, from stand-up comedian to being a hallmark on television, all the way to writing acclaimed programmes, to acting on the big screen, to hosting award ceremonies himself.

And the rest, as they say, is history — and we make sure that Jack’s history is written down and told to the world. From day one, we’ve managed Jack’s website and social media profiles, and grown his following from nil to more than eight million. We’ve used his social media accounts to promote a wide variety of productions: three national tours including ‘Jack Whitehall: At Large’, Bad Education (BBC), Fresh Meat (Channel 4), Evelyn Waugh’s Decline and Fall (BBC), A League of their Own (SkyOne), and many others. We’ve worked closely with Google, Netflix and Disney on Jack’s behalf to devise promotional campaigns for the YouTube Original Training Days (Google), for the Nutcracker and Jungle Cruise (both Disney), and for the Netflix Original Travels with my Father. In fact, Jack’s dad, Michael, was so impressed with our work there (and he’s a hard man to impress), that he asked us to do his digital marketing and manage his social media too. We also co-managed the build-up to the Brit Awards 2018, which Jack hosted; augmented the live experience through Jack’s social media accounts, and generated some 445 millions views of the ceremony across all channels.e comments, and generally keep Jack’s accounts secure.

Jack’s many talents and his extraordinary success mean his career is very versatile indeed. That makes bespoke solutions for his online presence and social media promotions even more necessary. Yet, it has also led to a more complex and international management structure. On Jack’s behalf, we play a part in coordinating his agents in London and in the US, as well as the production companies he’s working with. That’s trust. That’s being part of the entourage.

Here’s a list of some of the things we do for Jack – but not everything, that wouldn’t fit here…

  • We promote all of Jack’s projects and work through his website, email and social media.
  • We act as liaison between his various agents and, on his behalf, deal with production companies regarding matters of promotion.
  • We design and manage all of Jack’s social media accounts: Facebook, Twitter, Instagram, YouTube – and grew his following from 0 to 9 million (and counting).
  • We coordinate Jack’s side of promotional campaigns for larger productions and adapt his profiles to fit his latest work.
  • We launched and manage Jack’s official YouTube channel, produce content for it, and handle his engagements with Google/YouTube on his behalf.
  • We advise Jack on opportunities to monetise content online and on paid partnerships with brands. And we use Content ID to keep track of copyrighted material.
  • We look out for impersonators on social media, have fraudulent profiles removed, moderate abusive comments, and generally keep Jack’s accounts secure.
  • We even watch the family dog sometimes when Jack’s away filming…