In 2017, Russell Brand was a changed man. Not only had it been years since he recovered from his addictions, he had also become politically active and, newly, a father. And he wanted to talk about it. Russell was about to return to the stage with a new show, Re:Birth, and to publish a new book, Recovery. But his online presence no longer reflected his personality.
Russell and his team approached us to rebrand his website and all his social media accounts. They wanted it to feel more like the “new” Russell – less zany, calmer, slicker, with the right balance between comedy and serious issues. At the same time, they wanted to use the website to promote Russell’s many new projects: besides the tour and the book, there was also the new podcast, Under the Skin, and the YouTube show, The Trews. And finally, as Russell is a prolific writer, he wanted to be able to use his website to publish his thoughts – easily, by himself.
We were happy to oblige. We relaunched russellbrand.com as you see it today – but we also manage the logistics behind it. We used it as a promotional tool, took on email marketing, built up his newsletter subscribers’ list. And we helped make Recovery a Sunday Times Bestseller and 6th on the New York Times bestseller list.
We were – and are – working with Russell’s existing structures and his own social media team. We are there as partners, occasionally give advice when it comes to coordinating the promotion of new projects across his various channels, and keep managing Russell’s website. Especially as Recovery is becoming more than book; it’s becoming a movement.