Some businesses run more than one website. Some even run multiple websites. Is it really a good idea or does it make more commercial sense to focus your energies on one all-singing, all-dancing, beautiful, functional site? It depends on your unique circumstances.
Does your company already run multiple websites? Do you struggle with making changes in a timely manner? Do your site redevelopment plans keep getting shelved because they turn out way too costly? Does your current website design and development agency present you with crazy-expensive solutions? We thought it’d be a good thing to explore WordPress Multisite development.
Is it wise to run more than one website for your business?
Before we go any further, your first consideration is time. Do you think you’ll have the time to market more than one website well enough so they all have a decent level of visibility in Google’s search results? Do you have the time to maintain a social media presence for every site, keep a blog up to date on each url, focus on SEO for them all? Or will running more than one site simply mean none of your online presences get the attention they deserve?
Unless you have plenty of time and resource to spend on all this, you might be better off creating one site that says everything that needs to be said about your business. But if your business plan dictates multiple online presences, there’s a sensible way to go about it. There are lots of advantages to running a single code base, creating multiple stunning Avada sites on a on WordPress Multisite.
As Avada developers experienced in Avada theme customisation, we work with people who want multiple websites. They tend to be more open than average to the concept of working on a partnership basis, and together we make it work. If that’s you, here are our top tips for managing multiple websites.
Always build your online presences on one code base
Every website should be built on the same system, simply because once you understand one website from the inside out, you can understand another. It makes ongoing maintenance a whole lot cheaper and easier. We like the car analogy: if you ran a fleet of cars, chances are you’d want to buy multiples of the same make and model to keep your costs down and make maintenance more efficient.
2. Make sure all your websites can speak to each other
Do you run one central site with satellites off it, sites that need to pull information from the larger central site? Or vice versa? As long as you plan properly and pick the perfect system to achieve the optimum effect, it should prove a powerful ally. We always recommend the Avada theme framework, run on a WordPress multisite environment, brilliantly innovative tech that can do all this and more very cost effectively and quickly.
3. Make sure you put in place central control
You need to be able to easily control the permissions and activity on satellite sites directly from your main site, otherwise you’ll be left fishing your way through multiple sites, which takes ages, and endlessly managing the process.
4. Demand design freedom
It makes sense to think about consistency – or the opposite – up front. You might want complete consistency across all your sites. Or you might want them to vary wildly in design. As long as you’ve carefully considered the first three tips above, Avada and WordPress multisite can do this for you. Why not check out the Avada demos we design and build to see how different sites on the same code base can be?
5. Build a solid partnership based on realistic goals
With the best will in the world, creating multiple sites can be a complex business. But you want things to feel nice and simple. We can help you engineer the build to make it so, from the earliest stage onwards. It’s your job to find a long-term digital design partner you can trust to not only build and maintain your sites, but also educate and help you make the most of the network of sites you run. And you need a partner who can help going forward with digital marketing.
Strong on-going digital strategy
You could just go ahead and build a network of sites without a dedicated design and development partner capable of collaborating on your multi-site build. But it won’t mean much without a strong on-going digital strategy behind it. That’s exactly what we do – multi-site design by grown-ups, for grown-ups, with your business goals set at its beating heart. If that sounds good, or you just want to explore multi-site design with someone who knows exactly what you’re talking about, let’s chat