1. You wince when someone you’ve just met mentions they’ve already looked at your website.
Let’s be honest. If you’re at the wincing stage you already know deep down your site needs attention. Whether you’re a business or an individual, your site ought to be something you’re proud of, reflecting your brand or, if you’re an individual, your personality. Contemporary and slick, it should be as functional as it is good-looking. Not downright embarrassing.
2. You tell yourself your website is simply for credibility – you don’t need it to generate leads.
In which case, let’s face it, you’re kidding yourself. Firstly, an outdated website won’t do your credibility any good at all. Secondly, every commercial website is about generating leads, whether you collect the data for direct marketing purposes or not. If your website isn’t attracting any attention or drawing the wrong kind of attention, it’s a clear sign something isn’t right. So bite the bullet and get it sorted.
3. You can’t update your website yourself.
In the olden days, it was common for website designers and developers to create websites on bespoke platforms or sit them on multiple existing platforms that were so hard to handle that only experts could drive them. These days the WordPress platform is king, beautifully simple and so intuitive a child could manage it. In fact, thousands of kids around the world probably do! Updating your site yourself is a must in today’s user-friendly climate. If you’re stuck paying a designer or developer for every tiny website tweak, then you deserve better.
4. It looks and runs like a dog.
A contemporary website is much more than a beautiful face. As well as looking stunning your site should work smoothly, load in no time with no waiting around and provide simple, intuitive navigation. If it limps along you’ll be losing visitors in droves instead of attracting them. Plus, behind the search engine scenes, Google and co will be busy devaluing your site for poor performance, which means you’ll steadily lose visibility in the search results until you’re more or less invisible. In a crowded and fast-growing internet, only the best sites surface to the top. Yours should be one of them.
5. Your website doesn’t work on smartphones and tablets.
Whoops. With so many people accessing the web via their mobiles and tablets, there’s no excuse for a non-compliant site. There’s also no need to have a separate website for small screen gadgets. If you have more than one site to manage it’s about time you joined the brave new world with a single, fully responsive, future-proof website designed to perform flawlessly in every kind of device.
6. You’re promoting services you don’t actually offer any more.
If the information on your website is out of date, you’re sending a very dangerous signal to people who run across it: that you’re dead, you have closed down or you really don’t care about them. We can set up a website that hides out of date stuff automatically, and when you have a WordPress website there’s absolutely no excuse for leaving old stuff on there because it’s so ridiculously quick and easy to manage yourself. We’ll even show you how.
7. You’re using a complex, old content management system that only a few people in the office can operate.
A legacy CMS is one of the most visible signs of a site that’s well past its sell-by date. If that’s you, it’s high time you ditched that clunky, baffling, quirky content management system and treated your business to something smooth, intuitive, fast, efficient and effective.
Site migration planning
One more thing. You need to choose who redesigns your website very carefully.
- You shouldn’t need a new url unless something has gone spectacularly pear shaped with your current one
- You can’t just throw away your old site pages altogether and start fresh
- There are all sorts of clever technical things to do behind the scenes to ensure any SEO credit you gained for your old site isn’t lost
- It’s vital to ensure the backlinks to your old pages are properly re-directed to your new site… and that any old pages are redirected to relevant new pages
Luckily it’s easy to tell who knows their onions and who shouldn’t be let loose on your site. If a web designer doesn’t mention Site Migration Planning, find one who does. Or just take a handy short cut and come straight to us!