Blogging is still one of the simplest and most effective ways to add fresh content to a website and attract increased attention from people and search engines. So how do you write the perfect blog post? Here are our top tips.
18 common sense, marketing-led blogging tips
- Choose subjects you know your target audience will find interesting and useful
- Vary the subjects of your posts for interest: news, views, analysis, comment, give-aways, NPD, case study and so on
- Tell the truth… always
- Write as much as you need to write to do a perfect job of the subject, no more and no less
- Don’t be scared to have an opinion. In a world where so many people are scared to express themselves honestly, it helps you stand out
- Steer clear of hard sells… and keep sales-led posts to a minimum, however, soft the sell
- Don’t talk about yourself too much
- Create an irresistible post title including your top key term for the subject
- Weave an appropriate number of longtail and other keywords throughout the copy so Google knows what you’re on about and can classify your post accurately for searchers
- Format your posts like a school or college essay: intro, body, conclusion
- Add a call to action if action is required, for example, you want the reader to leave a comment or contact you
- Use plain language everyone can understand – write the way you talk and avoid jargon
- Use the same tone of voice as you’ve used on your website and all your other marketing materials, online and offline
- Include a compelling header
- Split information into bite-sized chunks using paragraphs and subheads
- Use bullet points and numbered lists to classify, highlight and prioritise relevant information
- Make your posts easy to share, with active share buttons on every post
- Share every post on social media to spread the good word
Simple? Maybe not if you’re a novice. If you want to maintain a fascinating, attractive, shareable blog that people love reading, which ultimately helps drives more custom your way, we can write blog posts for you, just get in touch!