Want WordPress in Oxford? We’re Experts in ‘Design Thinking’

“The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.” The Fast Company (http://www.fastcompany.com/919258/design-thinking-what)

In an ideal world, problem solving is a highly creative activity. But in far too many cases it’s reduced to a mere exercise in logic. If your business’ problem solving sessions have taken a nosedive and aren’t anywhere near as effective as they used to be, you might want to take a leaf out of our book.

As dedicated Oxford WordPress experts who use the platform all the time for our clients, we understand that creativity is one of the greatest problem solving assets around. Welcome to our world, where ‘design thinking’ rules.

The best WordPress Oxford expertise in town – It’s a design thinking thing

Business owners frequently reject creativity and ingenuity in favour of logic. Many don’t even realise they’re doing it. And there’s an unintended consequence – the death of beneficial ideas and a lack of long term value. Luckily we don’t leave creativity to languish by the roadside. Because we do design thinking, the websites we create for our clients have a dramatic positive impact.

What is design thinking?

Design thinking plays a key tactical role at companies like Apple and General Electric, proven to enhance the user experience and increase value for every stakeholder along the way. So what, exactly, is it? As Wikipedia says: (https://en.wikipedia.org/wiki/Design_thinking)

“Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem. By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously. Nigel Cross asserted that this type of thinking most often happens in the built, or artificial, environment.

This approach differs from the analytical scientific method, which begins by thoroughly defining all parameters of a problem to create a solution. Design thinking identifies and investigates with known and ambiguous aspects of the current situation to discover hidden parameters and open alternative paths that may lead to the goal. Because design thinking is iterative, intermediate “solutions” are also potential starting points of alternative paths, including redefining of the initial problem.”

Design thinking builds ideas from the ground up and encourages the best outcome for a project, whatever the project might be. It makes complete sense to ideate and test solutions for the best possible outcome. After all, you can’t compete effectively in a commercial landscape when you don’t fully understand your target audience’s needs. We use design thinking to meet customer needs directly, head-on.

Four steps to design thinking

Sitting at the heart of problem solving, design thinking is a creative problem solving, technological and consumer-based thing. Unlike the traditional corporate way of doing things, our designers start from the bottom up when faced with a goal to achieve, coming up with creative solutions grounded in learning and iteration.

  1. Define the problem you’re faced with
  2. Consider a variety of options to solve it
  3. Refine your thoughts to identify the best direction to go in
  4. Pick the winner and proceed to execution

A beautiful, fully functional and popular website design doesn’t happen overnight. Like all designers we need to build solutions, test them, hypothesise outcomes and evaluate site performance before delivering the final thing. Design thinking informs the entire process from start to finish,  generating efficient solutions through building and expanding on concepts in a way that analytical thinkers don’t.

The process focuses on creating innovative ideas that are new to a situation, not just the same-old, same-old. After all no two businesses have the exact same website or even operate under the exact same principles. The process of creating tailored solutions, examining their potential effectiveness, test-driving  the possibilities and refining the execution until it’s perfect helps to generate a real competitive advantage.

Using design thinking for our Oxford WordPress web design clients

Design thinking isn’t restricted to actual designers. A creative background helps. But anyone can learn the ropes. As a general rule the best way to learn is to get busy and do it. And plenty of organisations around the world are encouraging their people to do exactly that. If you want an Oxford WordPress partner who engages with design thinking at every stage, that’s us. Let’s talk.