We don’t actually think web design projects do much. It’s what you do afterwards, once the website has been designed and launched, that counts. Most people think they’re done at the launch stage, but we prefer to take a wider, broader, longer view. We like to work in partnerships, not just carry out projects. Here’s why.
Website development partnerships versus web design projects
We believe that simply designing and building a website is only half the battle. It’s a great starting point. But the really interesting bits come afterwards, when you test your assumptions and drive the site’s performance onwards and upwards, focusing hard on results.
Sure, most partnerships start with a project, a self-contained process. But what happens next is key. The project should build trust and deliver a platform on which to build, acting as a vehicle to establish a way of working together. But working in partnership should always be discussed right from the outset. Otherwise the chances are the project you’re working on won’t deliver the results you want.
Without real world data, without engaging in that two-way conversation, it’s almost not worth starting a site design project. The earlier you embrace the partnership idea, the faster you get to that sweet spot of a stage where you launch lighter, sprint-based milestones, make websites live, and get the results you want a whole lot more quickly.
So what does a long term partnership look like?
A long term web development partnership involves four key things:
- A solid marketing plan
- An unbeatable user experience
- Top quality content
- Technical soundness and ongoing security
Marketing plan – Without a rock solid marketing plan you can’t really go forth and design a website that’ll meet your business goals. If if you don’t know your short, long and medium goals you can’t account for them in the design process. But when you design with goals in mind, the site will be set up to take you where you want to be. A marketing plan also pins down how you’re going to attract site visitors, your SEO tactics, AdWords paid advertising, social media marketing, content marketing, even old-school offline marketing, all of which affect the way a site needs to be designed and developed. Last but not least, a marketing plan details your brand and the way it will develop, something else that affects the design.
UX – Your users are the most important people in the design equation. Your website can look as beautiful as a beautiful thing from a very beautiful place, but if the user experience – the UX – is rubbish, you won’t be able to achieve your business goals. A great user experience is the design bit. But it’s also about taking your business plans into account and making sure that people engage in the right way once they land on your site. Then there’s conversion optimisation, driving visitors down the right path to a purchase or some other kind of desirable response, something that only a great UX can achieve.
Quality content – Quality content is part of the UX too. You know the score. You’re a consumer, a visitor, a user of – probably – tens or even hundreds of different websites. You don’t waste your time trying to get to grips with badly written content that don’t deliver what you’re looking for. You click away. So will your visitors. Fabulous content is the crux of every successful website. It also drives SEO, which means it helps search engines rank, rate and classify your site properly and ultimately means the right people will be able to find your site easily.
Technically sound and secure – You start off with a technically sound, super-secure website… and you need to keep it that way. Leave your site to linger without regular technical attention and you’ll lose out against competing websites and potentially lose visitors because it’s loading too slowly or out of date. Neglected websites are also great targets for hackers and mischief makers. A valuable part of website design partnerships is our CarePlan initiative, the perfect way to get the right ongoing maintenance and updates. We make sure you’re on the Avada theme from WordPress. We make sure your site evolves as you do. We ensure Google appreciates what you’re doing, and that your site’s built to dovetail directly with the search engine’s guidelines.
All four of these points can only be achieved through a partnership. A web design project just isn’t going to cut it.
In the long run, having an awesome website full of high quality content, a great user experience and up to date security will have a positive effect on your visibility in the search results. Great websites also have lower bounces rate and a better chance of getting social media attention. And the best sites drive high conversion rates.
We focus on all these, and we provide expertise in all of them on a partnership basis. If you’re looking for a website design agency to handle your web design project, that’s not us. If, however, you prefer to take a long term view and you’re looking for a website development partner, we’ll be thrilled to hear from you. Let’s make fantastic things happen for your business!