We wanted to make the company’s comedians, writers, and performers the stars of the show. We created a gallery on the home page so people could instantly see which artists the agency represents. We also developed a profile page for every artist, accessible via the home page, which provides extra information about the artists via a single click. We were also conscious that the website would mainly be used by visitors on smartphones and tablets, so we adopted a mobile-first approach. We then ran an entirely collaboratively process, as if we were their internal web and marketing department.