BRIEF.

A child product of the established and respected Chambers & Partners brand of legal ranking guides, the Chambers Student team approached us to redesign their web presence as their current offering was outdated, unresponsive and didn’t appeal to their target market at all.

The Chambers Student Guides speak to a different target audience within the Legal Market, the future generation of Lawyers looking to train at the big inner-city law firms. The Chambers Guides offer them guidance on which firms are the best to join for their specialism and what the best ways of applying are.

The team wanted the site to feel younger and accessible than the main Chambers site. They needed a logo to fit alongside the printed guides that also translated well online.

PROCESS.

Working alongside the CEO and the IT Department, multiple wire framing sessions were had to really identify the key user-journeys on this site. It was clear that the users had to be able to browse the information on the site with ease with the focus of the design being on the factual content being front and centre alongside the invaluable written content produced by their in-house editorial teams.

The in-house Dev team worked using Umbraco CMS and we helped them set up their environment and train the in-house staff to keep the site maintained throughout the year and then update the whole site when the new guide came out annually.

IMPACT.

The team at chambers are now left with a modern design that is fully future-proof, whilst being malleable enough to cope with any changes in editorial strategy for future guides.

It would be safe to say the partnership of Mass Impressions and Chambers Student has been one of great success leaving the both with a real sense of pride in the progress of their digital offering now, in comparison to how it was when we found it.