It was important to understand what the team at Oxford Polo meant by “high quality” and what their particular tastes were. They knew their target audience very well, so it was important that we had early kick-off meetings with them to get our hands on their knowledge as it proved to be gold dust in the design stage of their site.
The real match-winner on this project was the competitor analysis we did at the start. They wanted to stand out from the competition, but how would we achieve this without auditing and critiquing their competitors.
They wanted a modern site; built on sound foundations. We made sure that even though we delivered a bespoke design that differentiated them from the rest. We delivered the site was on our tried and tested WordPress CMS framework.