BRIEF.

When one of the world’s best comedians and a Mass Impressions personal favourite came along asking for a revamp of his website we jumped at the chance.

Reg didn’t want a hard sell, so we designed a website to reflect his larger-than-life personality. Because his team can quickly customise the look and feel of the site themselves – an important requirement for the comedian – it’s always fresh and up to date.

He came to us with a hard deadline as he wanted to launch his European tour and new UK tour as well as promoting his TV shows and DVDs.

PROCESS.

We specialise in managing famous talented artists like Reg and understand that the challenge is slightly different when the brand is the person. It has to have their personal touch on it and portray their personality as that is their product.

We spent a few days with Reg to get a feel for what he was after, including a couple of sessions looking through mood-boards and our previous design ideas to get a feel for what he liked and more importantly didn’t like.

Reg had some great photography but it was important from speaking to his management that the site needed to have a simple back-end CMS system allowing them to update the site regularly.

IMPACT.

The site is low maintenance and high impact. Tour dates manage themselves, with past dates automatically hidden and new dates added in just a few seconds. We also built a powerful social wall that pulls in all Reg’s social feeds and makes the site feel even more appealing to his fan base.

Reg is delighted with his site and is left with a future-proof solution to his online presence. He was included throughout the process and only because of that were we able to deliver a final product that truly reflected his larger than life personality.