When Riverbank approached us, they had some clearly set out goals that they wanted to achieve with the project. They were already in WordPress but in an old version that was hard to update, they had also invested in the idea of paid traffic to their site that was delivering underwhelming results.
They wanted a new website that they could update themselves. They wanted to improve conversion rates and get more leads through their website. Their service offering online was complicated and confusing to the user.
It was clear that they wanted us to redesign their site and deliver them a site that expressed their values as a company. “IT is about business goals and not about very technical conversations.” This drove the decisions made in the design phase. User journeys and UX design were essential to achieving their goals.