Increasing numbers of online businesses are venturing offline, trading in the ‘real’ world. It might mean printing a catalogue of your stock to send to people who ask for one. You might engage with direct mail, still an extremely powerful marketing medium when you get it right. You might need to print mailing packs, point of sale materials, packaging, postcards, letterheads, fliers or posters, labels, invoices, packaging, statements and complement slips. Or all of the above!