Too many SEO experts only think about what search engines want. They’re missing the point. Google and co. have set out a suite of complex, user-focused SEO guidelines for a very good reason: to help webmasters give human users exactly what they want, when they want it.
We focus on harnessing SEO for your target audience’s benefit. It means getting all the on-site technical stuff right from the start, which in turn means people are more likely to find your site when they’re searching Google for products or services like yours.