The idea behind website conversion rate optimisation is this: you get more customers and a better ROI… but you don’t need to spend more on advertising.
Conversion optimisation means you get better value out of your visitors. You could double your business by doubling your marketing budget, or by taking visitors’ needs into account on-site and persuading more of them to buy from you. We believe the latter makes a lot more sense.
After all, you can drive all the traffic in the world to your website and spend massive amounts of cash in the process. But unless you think carefully about where all those hot prospects land and what you expect them to do once they get there, you’re wasting your time and money. On the other hand, get it right and the rewards can be seriously impressive.
It’s yet another way in which we help our clients stand head and shoulders above the competition