The aim of a great interface is simplicity. By this we don’t mean simply pulling out anything that’s relevant and adopting an entirely minimal design or throwing in some some animations on a large splash page. We mean creating designs that are easy to understand and simple to interact with. Your visitors shouldn’t need a sitemap in order to navigate through your website. A good agency should work with you to understand the needs of your customers and how they impact on your business goals. They should then deliver a site that is entirely geared towards meeting these.
Let’s think about it. Your interfaces need to be easy to use, simple to navigate, make use of the right colours for your audience, employ the right fonts, integrate authentic copy, and retain a consistent overall look and feel. If your agency can juggle that many factors and still produce an appealing design, then the chances are you’ve probably found the right web design partner for your next project.