Monetising social media without losing audience engagement means selling without selling out. Expert social media management can turn personality into profit. But great care must go into balance, subtlety and the preservation of authenticity so your audience isn't put off.
Talent influences and brands know it: they increasingly use social media followings as advertising channels. But brands’ commercial needs are short-term and numbers-driven; yours are people-centred and long-term. That’s what we defend.
We work alongside your team to ensure commercial partners’ demands fit your social media strategy. You might also want us to offset commercial work by posting cleverly around the paid posts, looking at the best ways to support your chosen charities.
Delivering your commitments
Once your team has agreed with a brand, we suggest a sensible timeframe and keep your usual posts playful and balanced. We also coordinate with all the stakeholders and keep track of your social media commitments. We deliver what’s agreed upon when it’s needed.
Many social media platforms allow you to monetise content. YouTube, Facebook and TikTok can be exceptionally profitable. When this is appropriate, we set up what’s needed and manage the logistics in the background.