For years the only way of making money from social media was to work with brands to post branded content or devalue yourself by behaving like a dreaded influencer. Even with a significant following, that model only delivers occasional chunky money. In late 2021, all that changed. Facebook and TikTok allowed you to monetise videos on their platforms. Much like you will have seen on YouTube videos. In most cases, it’s a great use of older social media platforms that you don’t post much on anymore.
Each platform places strategic advert breaks at points in your video. Most people we work with have a significant back catalogue of content that can be repurposed and monetised. It doesn’t need you to film new content. Each platform pays you ad revenue for posting short videos every week. The larger your following and the better the videos perform, the more you earn; as you post more videos over time, ad revenue increases.
It depends on the size of your following and how consistently your team posts videos. In the case of most large Facebook pages, within a few weeks, you can expect to be earning into the thousands. You don’t have to endorse any products or post any paid partnerships. You loosely manage the type of brands that can advertise on your platforms, and Facebook does the rest. There is no direct endorsement from you.