WeTubeSoYouDontHaveTo
Grow your YouTube channel
Celebrities often approach us after being underwhelmed by the success of their YouTube channel or when growth stagnates. YouTube is unlike any other social media platform: Results are earned, not given. Profile and personality only get you so far. Yet 99% of YouTube strategies target slow-growing, dull business channels rather than provide meaningful impact to the top 1%.
How can we help
Many of our clients now have massive YouTube Channels – such as Russell Brand, Jack Whitehall, Jimmy Carr and Sarah Millican. YouTube did not grant them an overnight success. All of them work smart to keep their channels growing. Most YouTube Optimisation agencies encourage their ‘creators’ to publish as much content as possible. When YouTube is your primary focus, that might be an option. However, we know how busy you are. We know that your time is valuable and producing endless YouTube content is rarely a good use of your time.
YouTube is a hungry beast, and content is king. However, we look to implement a more balanced strategy. An approach that maximises your channel’s impact whilst minimising the time it needs from you. Proven tactics explicitly designed for the 1%. Once in place, YouTube channels gather pace, and the juice is finally worth the squeeze.
YourSuccessIsOurSuccess
- Jack Whitehall – YouTube
Jack Whitehall – YouTube
Jack was one of the first mainstream comedians to embrace YouTube. We helped Jack understand how unique the Youtube ecosystem is. He relished the challenge and soon collaborated with some of the most prominent YouTubers. Jack’s channel peaks behind the curtain and gives his fans never-before access to him. We continue to manage all aspects of Jack’s channel. - YouTube Original – Training Days
YouTube Original – Training Days
Training Days was an exclusive YouTube Original. Jack travelled the world to interview international football stars in the lead-up to the FIFA World Cup. The show coincided with the launch of Jack’s own YouTube Channel. We managed all aspects of his YouTube channel and worked closely with Google to cross-promote the show on Jack's and YouTube’s social media. - Sarah Millican – YouTube
Sarah Millican – YouTube
Again, we promise we don't have favourites! Sarah is so clever with her YouTube channel. Sure, it's packed with the vast array of usual stand-up clips. But, it's more than just a back catalogue. Sarah remains steadfast in her commitment to accessibility. She believes, as we do, that social media must be accessible to all. During Lockdown, Sarah entertained us each day with chapters from her latest book. And, for 53 consecutive weeks, her channel powered ‘Playground’. Playground was a virtual comedy night supporting gigging comedians without comedy clubs. It quickie became an institution and was such a success that Sarah now hosts an in-person version every other month. Sarah continues to show others what can be done with YouTube.
In practical terms
Success on YouTube is very, very rarely achieved by profile alone. And even then, its influence is fleeting. YouTube is unlike any other social media platform. Consistency is key. Inconsistent strategies are not worth the paper they are written on. And in most cases, your team need to be covering the following:
- Implement an engaging, authentic and realistic strategy
- Define expectations and realistic targets
- Maximise a back catalogue of previous content
- Turn around new content quickly
- Dive into the data and look for emerging trends
- Engaging thumbnail designs to increase click rates of your videos
- Optimisation of advertising strategies to increase ad revenue
- Achieve more audience engagement
- Attain higher organic rankings, so more people find your videos
- Appear in ‘Suggested Video’ recommendations
- Ongoing eyes on the YouTube ecosystem for content ideas
- Integrate YouTube into your other social platforms
- Use your channel to promote new projects
- Identify possible brand partnerships and sponsored video ideas
Our YouTube experts can integrate with your existing team or offer strategic advice. Our team can provide practical, hands-on support or manage the entire process for you.
What’s needed from me
We always look to minimise the time we need from you. Through a combination of new content and your back catalogue, we can optimise a strategy that gives you a choice about how much time you choose to give to the platform. We work quietly backstage. Our commitment is to you and to help you get the most out of what you do. A start-stop strategy is not a successful YouTube strategy. Once we’re on board, you can be as involved as possible.
Where are we based
Most of our major UK clients are in London. We work with the city’s leading personalities, rising stars, talent agencies, production companies and broadcasters. YouTube is inherently virtual – we’ve worked with channels worldwide. Keeping our head office in Oxford was a conscious choice – just an hour’s train ride away from Marylebone – easy and comfortable. Oxford proudly gives us access to great talent and skills, a cosmopolitan community, and new ideas.
Some YouTube channels need us to film you – filming is best done as close to you as possible so we can maximise our time with you. However, YouTube channel management is done remotely from our office in Oxford. If you have a back catalogue of content, we can keep the process as simple as possible and minimise any time we might need with you. We work while your channel earns you money.
