A tour’s launch is crucial. The more successful the initial push, the more dates that can be added, and the easier it is to sustain momentum. With our clients, we have crafted the approach that virtually every prominent comedian has now adopted.
Exclusive pre-sales are now widely adopted, but few do it well. The proper preparation ensures maximum impact. The launch must include engaging, on-point social media posts and an incentive to join the mailing list so it’s primed for pre-sale action, and all paid digital marketing strategies are targeted and finely tuned. A unified approach maximises this crucial window.
Once a tour is successfully launched, the approach needs to evolve. Your core audience will likely have booked tickets, and your social platforms will be saturated. Reaching and mobilising a wider audience is paramount. Success in this phase is the difference between playing to a full-house or a padded-out venue that’s 80% full.
Our approach at this stage makes the difference and is truly unique. Built on years of experience, we focus on what we refer to as marginal gains. We move from an international or national strategy to a more nuanced approach – often localised. We implement a combination of innovative social media strategies, targeted organic and paid social posts, optimised landing pages and judicial use of your mailing list. It’s a data-driven approach designed to deliver maximum impact where you need it most, without overly saturating your social feeds or relying on you to do all the heavy lifting.