The first step is always to define goals. As your career evolves, your social media needs change too. Our strategy reflects your whole personality, balances necessary campaigns with original and playful posts, and keeps your social media relevant to people. Now, and later.
Engaged audiences are the lifeblood of social media. An effective strategy goes further than growing numbers: it keeps fans receptive, hungry for more. To do this, we seek to understand who your target audience is and how they tick. This affects which channels work best, what kind of content hits hardest.
It’s a fast-moving world. We believe that a social media strategy is best implemented quickly, through a series of practical actions. You then review our steps and choose what to keep or discard. This cuts the guff, avoids long meetings that lead to stagnation. #LessConversationMoreAction
In the entertainment industry, you have better things to think about than your social media profiles. We can deal with tech details and logistics, with posting schedules and obligatory campaign retweets, with commitments you made. We’re on top of it so you can focus on the fun stuff.
To ensure lasting success, we regularly pause to assess our methods – with you. We evaluate the impact of individual elements. That’s heatmaps, A/B testing, analytics, playful experiments and other shenanigans. Fine tuning means we do more of what works and less of what doesn’t. It’s how we connect the dots.