Insight

How personal do you get in your blog? Our guide to blogging

Insight

How personal do you get in your blog? Our guide to blogging

A blog is a brilliant way to make friends, influence people, keep your website current and fresh, and attract more site visitors. As a celebrity your blog is your showcase, the place you let your creativity loose, where you engage intimately with your audience, reveal your world view, your feelings, your experiences. But how far, exactly, can you go as an individual in the public eye? Is there a limit?

Getting personal – When blogging goes too far

Some comedians, of course, thrive on shock tactics. It’s what they do, we expect it, and it’s hilarious. But when people in the limelight get things wrong, the impact can be spectacularly awful. Reputations can be ruined thanks to an ill-thought-through prank, a joke that misses the mark, an unwise throw-away remark taken out of context. As a rule, famous people need to take a little more care over what they say than we ordinary mortals.

As a well-known face, you’re more likely to have fallen foul of the tabloids than most people. You can’t get much more public than a blog, so our first tip is very simple: if there’s something you don’t want the media to get hold of, keep it to yourself. Don’t blog about it.

You might not give a monkeys. But if you care about what other people think and say about you it’s wise to exercise a bit of discretion and common sense. While you’re writing, keep a mental eye on what you’re saying. When you’ve finished, check your post with your reputation in mind and edit it if you have any doubts. The most innocent throwaway comments can end up in a PR nightmare.

Clarity is important because it means you’re less likely to be misunderstood. Make sure your arguments, thoughts and messages can’t be taken the wrong way. If you’re not 100% sure, leave the post for a few hours or until the next day, read it through again and see what you feel. You might find it’s perfectly OK, or you might be horrified. It happens.

If you’re in a bad mood when you write a post, do the same thing. Delay publishing it until you’re in a better mood, and read it through with a fresh head to make sure it doesn’t just sound like a rant. Unless, of course, you intend to rant!

As someone well known you’re bound to get strange, weird and sometimes nasty comments from people. It’s almost inevitable. Do you want to allow comments on your blog, or not? It’s entirely up to you, but allowing comments means you’ll need to carefully vet them one by one – or get someone who knows what’s what to do it for you – rather than automatically approve them all.

There’s also a host of general dont’s around how to blog and they’re good advice for everyone, not just well-known people and high-profile organisations. Here they are.

Blogging advice – What NOT to do

  • Aggressive sales pitches are boring and annoying. Just don’t do it
  • Don’t forget pictures. Imagery and video tends to make a huge positive difference to people’s enjoyment of a post
  • Don’t speak to yourself unless you’re actually writing a monologue. Focus on your readers
  • Never pad your posts out with pointless fluff. If you want to write a short post, write a short post. Word counts don’t matter in the great scheme of things – it’s much more important to do a good job of the subject
  • Don’t nick good content from other people’s blogs. Because you’re well known it’s more likely than average that it’ll get noticed, and some people love to sue celebs
  • Don’t create a special tone of voice for your blog. Write the way you talk
  • Never publish a post before proofing, checking and editing it
  • Show, don’t tell. Writers know all about this one. As readers we tend to switch off when someone tells us things, but we switch on all the lights when we’re shown
  • Don’t go all vanilla. Infuse your posts with your personality – this is where you shine
  • Don’t forget to cite quotes and ideas if you’ve lifted them from somewhere else
  • Don’t neglect your blog. As a celebrity it means more to your audience than most blogs do to most audiences – people come your way to find out about you, get intimate with you, so keep up a good, steady flow of interesting communications
  • Don’t forget to round things off with a call to action, telling people exactly what you’d like them to do next: buy tickets for your next show, buy the DVD, get a gig T shirt, or just come back soon for more

We specialise in the entertainment sector

As someone in entertainment, or an entertainment-focused organisation, you deserve specialist support with your online presence. If you don’t have time to blog, we can handle that for you…

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